Vertical 01
E-COMMERCE
Direct-to-consumer & marketplaces.
The biggest, deepest vertical we run. DTC brands across fashion, home, beauty, consumer electronics, and lifestyle. High-volume CPA combined with revenue-share on AOV-heavy categories.
Fifteen flagship e-commerce brands on the network, spanning Shopify-native DTC labels, established marketplaces, and category-leading subscription products. Fashion and beauty are the heaviest converters — coupon and editorial traffic both perform exceptionally on storytelling-led brand pages.
Consumer electronics carries higher CPAs but a smaller TAM. Buyer-intent traffic (review sites, comparison content, gift-guide SEO) converts well here. Expect $40–80 CPAs and 6–14% revenue-share deals across the vertical.
- Avg order value
- $84
- Conversion rate
- 4.2%
- Repeat-buyer rate
- 31%